Corporate identity and logo design

Corporate identity (or corporate identification) is a total of typical visual units which allow the company to be selected among competitors and to identify the trademark. Corporate identity design includes logo design, a selection of color and type solutions, navigation of the determined stylistic courses which afterwards will be applied to design of promotional materials and many other things.

Why do you need corporate identity?

Among the reasons, which are defining in decision-making on corporate identity creation, it is possible to name the following:

  • The Company is interested in corporate identity creation (including logo development) when it only enters a market, tries to attract the attention of potential customers and takes part in competitive struggle.
  • The Company wishes to fix all positions which describe corporate identity to avoid its diffusion in the further. It is necessary, for example, when layout will be created by the designer who didn't participate in corporate identity (logo) design.

In any case, corporate identity and logo design ensures the company being memorable to the partners. It also raises its competitive strength in the market.

Corporate identity design: logo production

To the general elements of corporate identity it is possible to refer:

  • Logo design, its description and ideas which lay the foundation of it ("legend");
  • Various tracings of logo and the rules of their use;
  • Color and type solutions in logo design;
  • The indication of errors in use of logo;
  • Layout examples where the corporate identity (business card, letterhead etc.) is used.

Logo design

Any corporate identity starts with logo development (production of logos implies the work underway on logo design with the idea it expresses). In turn, for logo creation it is necessary to understand the purpose of corporate identity. Only after the purpose will be understood and formulated, logo development starts.

All stylistic elements which are included into logo creation, will afterwards be embodied in corporate identity. Therefore the competent logo design should consider color and type solution and some other visual characteristics.

Logo creation can provide developing several variants of models. Sketches are presented to the client and the most successful variant is chosen. This one will be brought to perfection. Logo design carried out by such principle allows receiving the result considering the wishes of the customer as much as possible and giving maximum response on practice.

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